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Marketing in the Digital Era

Upcoming Sessions

Status: Accepting Applications

Dates: 20-25 May 2023

Format: In Person

Location: ABC Campus

Fee: ₹ 2,000

The program fee covers tuition, books, case materials, meals/snacks.

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"Digital technology has changed how customers search, buy, and interact with businesses."

Kiran Kumar Sudarshan

Founder, Chief Marketing Strategist

Need Help? Contact Us:

Program Advising Team

Email: abc@xyz.com

Phone:

Who should attend?

  • Senior marketing executives in any industry who want to learn established and emerging best practices and improve planning and implementation skills

  • General managers and entrepreneurs who are responsible for business growth

  • CEOs and other senior leaders who manage large marketing budgets for their organizations

Summary

As we move further into the digital age, marketing has undergone a significant transformation. Companies are now more nimble, using data-driven strategies to focus on return on investment. Whether you are an experienced marketing executive or a general manager, our program offers a deep dive into the fundamental principles and strategies that will give you an edge in your business and marketing efforts. Our curriculum will equip you with advanced skills to generate greater value for your customers and drive business growth. By blending established marketing strategies with cutting-edge innovations, you will learn how to create an integrated marketing plan that will position you for success in the digital marketplace. This program is perfect for college and university students who are interested in learning about digital marketing, entrepreneurship, and business management.

Key Benefits

Marketing leaders are charged with driving organic growth for their businesses. This program prepares you to build and execute an integrated marketing strategy that aligns your business with consumer needs and differentiates it from the competition. Whatever your industry, you will emerge with the frameworks, concepts and tools to drive profitable growth through a more forward-thinking approach to marketing strategy development and implementation.

Details

Thrive in the era of digital marketing and digital business models

  • Understand the playbook of direct-to-consumer (DTC) brands

  • Know how to respond to the threat of new DTC entrants

  • Assess ROI for your marketing spend

  • Balance performance and brand marketing

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Drive integrated, customer-centric marketing strategies

  • Effectively analyze markets, customer needs, and buying behaviors

  • Determine strengths and weaknesses of competitors and substitutes

  • Identify business shifts related to technological, regulatory, and customer change

  • Assess the economic impact and viability of social media and digital business strategies

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Ensure marketing activities contribute to company success

  • Align marketing strategies with your business objectives

  • Fine-tune brand management strategies

  • Make strategic tradeoffs with a thorough understanding of the marketing implications

  • Assess the performance of your marketing function, including talent, programs, and infrastructure

  • Synchronize marketing activities across your organization to create and capture more value

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Expand your personal and professional network

  • Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries across the globe

  • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

Admissions Criteria and Process

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