The Beginner's Guide to Link Building and SEO

Updated: Jun 7



Almost everybody knows what link building is today, even if the average person does not know exactly what it is.


The term link building is defined as the process of creating a link with any social platform by following or putting the address of your own site to increase the rank factors of a website.


It has become a critical part of any SEO campaign, and nearly all campaigns need link building to succeed.


It is vital to the success of a SEO campaign, and without proper link building, the site could very easily be lost in the sea of other sites that are competing with it.


It is important to remember, however, that link building is not just for SEO, and it is not always an evenhanded process. In fact, it is a highly subjective practice.


The first thing you must do in order to ensure effective link building for your site is to find other sites where you can trade links.


There are many ways for this to happen without having to pass the internet on to another site owner, including writing articles where they allow you to shortlist other webmasters interested in your type of topic, and offering to write for them.


As previously mentioned, quality is important to many SEO campaigns, and encouraging quality websites to link to yours is one way of getting the word out. These are the factors of page ranks.


The second major way of achieving effective link building is through the process of reciprocal linking.


There are literally hundreds if not thousands of reciprocal hosting websites on the internet where you can manage your online relations with ease.’


As a brief overview of the process, however, I would like to take one important step back. When beginning a link building campaign, it is important to be realistic.


We know that links are important, but the only way that links can actually contribute to SEO is if they are of high quality. If a site that boasts themselves as a great source of one-way links offers to link to your site, then you've probably moved into the wrong direction.


Page Rank depends upon High quality SEO link building helps to understand the Google algorithm.



One way links are important, but the only way that you can get a quality backlink is if the site hosting it has a high page rank.


Even if the site holding the inbound link has a low ranking, there is still a chance that your link may increase your position on the search engine results.


So how do you ensure that you are increasing your visibility on search engines? The answer is simple: quality content. That is if you want to be linked to.


More often than not, a website will be happy to provide you with a backlink, provided that you have written a great article that makes sense and is something that people would want to share with others.


Chances are that the article will have a link embedded within it pointing to your own website, and this is the kind of backlinks that you want.


More often than not, the article will be listed on other websites, and that is how the link to your website gets found. Search engines will increase your visibility based on the links that are embedded in the article.



Well written articles that are relevant to your website are not only helpful for people who are interested in the topic you are writing about, but they are also of great advantage to people who own websites.


Backlinks are only one of the many ways that search engines determine how to rank your website.


Webmasters make countless attempts to find ways to manipulate the system, and while some of them work, others simply don't work.


An effect of attempting to manipulate the system in any way is that the search engine results become increasingly unreliable. Over the years, many people have tried to provide methods of creating thousands of backlinks to websites in a short amount of time.


While it is impossible to predict what Google or other search engines will change their policies on backlinks in the future, it is still wise to have as many links as possible coming into your website.



It is certainly not a bad idea to have similar links elsewhere on the internet as well.


The more links around the internet that point toward your website, the more reliable your website appears to be in the eyes of the search engines, and this tells them that you are important.


Therefore, even if you manage to cheat the system and put thousands of links back to your site in a short period of time, chances are that the short interrupts between links are just that - short.


You need to have links that hold a good position on the internet.


The internet is ever-changing and growing, and you need to make sure that you are working with professionals who have access to the kinds of tools that are necessary for today's SEO.


This takes time to do, and it needs to be done methodically, so that your backlinks aren't just spammed out to various websites.


If you are working with a professional link building service, they will be able to methodically create links to your website at a desired pace. While it is not possible to artificially create a lot of links to your site on a short, sweet, blast-written style, there is still a lot that can be done to help the process along.

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